The Aesthetic

The brand

The brand was founded in 2018, when Creative Director Luminita Ungureanu, who had already run a bridal & evening wear brand for 5 years, decided to expand her vision and knowledge in something which would reunite couture elements with urban silhouettes and thus targeting a more fashion-savvy audience.

Loomy is all about fine cuts and premium textures. Its aesthetic brings together elegant lines with freshly taken from the big catwalks trends in remarkable, statement designs.

The collection

The very first collection of the newly born brand was named after the core aesthetic – Urban Couture – and it features a complex range of products. Denim & cotton, leather & vinyl or lace & silk are beautifully represented in masterfully executed power sets, dresses, blazer dresses or jumpsuits. The key ingredient of this fabulous line is based on the saying ‘opposites attract’ and you can clearly see how it magically works in items like the denim & lace, sequins & poplin pieces or leather & hand sewn couture embroidery pieces. The predominant colors are black and silver and they were chosen this way in order to keep an overall urban feeling.